Explore Our Colorful World

What is the difference between a great personalized print campaign and a flop? Adhering to best practices.Knowing today’s best practices can make the difference between a good campaign and a great one. Let’s look at five best practices for 1:1 (personalized) print marketing that you should be using in all of your campaigns.1.Stay focused.Know — really know — your target audience and the goals you are trying to achieve.

It’s here! Pantone’s Color of the Year for 2019. It’s Living Coral, Pantone 16-1546.

When it comes to increasing response and conversion rates, personalized communications are a powerful tool. However, don’t think that all personalization is equal. It isn’t.

It’s well known that it’s much less expensive to retain a current customer than to acquire a new one. Plus, loyal customers tend to buy more each time than those who engage infrequently. Here are five key ways to deepen customer loyalty and keep your customers coming back. 1.

Are you familiar with value engineering? It’s a fancy way of saying that you are scrutinizing every aspect of a project, whether a building renovation or a print campaign and making sure that you are maximizing the value of every dollar. Sometimes less expensive options can get the job done without sacrificing quality.

Are you among the marketers who have not yet started sending personalized direct mail and email communications? Are you still using a “one size fits all” marketing strategy? If so, here are three data points that you should keep in mind.80% of consumers are more likely to do business with a company if it offers a personalized experience.

Your customers are a hot commodity. Everybody wants them. So how do you keep them loyal to you?

Want to drive more social media engagement? Use print! It sounds counterintuitive, but time after time, both the data and anecdotal evidence tell us it’s true.

When was the last time your print marketing strategy was freshened up? When was the last time you looked at your creative approach, value proposition, and media mix with fresh eyes? If it’s been a while, maybe now is the time.

Combine direct mail with email is a great way to increase response rates. Here are three ways to manage the timing to turbocharge your results.1. Use email to follow-up to nudge response. Email makes a great reminder for your direct mail pieces.

While print and social media may compete for your marketing dollars, they don’t have to compete for your customers. In fact, using them together can make your marketing more effective. Let’s look at five ways print and social media can work together.1.

When asked about the details of the paper stock you are choosing for a print project, do your eyes glaze over? Do terms like basis weight, points, and color cast sound like Greek to you? If so, here is a quick list of basic terms to help you better understand the process. Basis weight is the weight in pounds of a ream (500 sheets) of a paper at its basic size, or the size of the uncut sheet supplied to the printer.

When asked about the details of the paper stock you are choosing for a print project, do your eyes glaze over? Do terms like basis weight, points, and color cast sound like Greek to you? If so, here is a quick list of basic terms to help you better understand the process. Basis weight is the weight in pounds of a ream (500 sheets) of a paper at its basic size, or the size of the uncut sheet supplied to the printer.

When we think about great direct mail results, we tend to think about the list, the message, and the call to action. However, things like the size, shape, and texture of the piece play a key role, too. Let’s look at five considerations for creating standout mail pieces. 1.