Explore Our Colorful World

Are fewer people responding to your direct mail pieces? Maybe it’s because they’ve seen the same or similar design multiple times. It could be time to try something new. Here are five simple ideas to improve your marketing and get more people interested in your offers again.

It’s well known that it’s much less expensive to retain a current customer than to acquire a new one. Plus, loyal customers tend to buy more each time than those who engage infrequently. Here are five key ways to deepen customer loyalty and keep your customers coming back. 1.

As marketers, we know that personalizing your print and email communications works. But how well? Metrics from personalized campaigns range from single digits to nearly 100%.

When sitting down to design a printed piece, details matter. Some things make your piece look like you're just starting. That's why it's crucial to double-check the little things to ensure that your piece looks its best.

What is your best strategy for managing your marketing budget in times of economic uncertainty? Is it to put your mailings on hold until things get better, or is it to get creative and take advantage of existing opportunities?

Are you familiar with value engineering? It’s a fancy way of saying that you are scrutinizing every aspect of a project, whether a building renovation or a print campaign and making sure that you are maximizing the value of every dollar. Sometimes less expensive options can get the job done without sacrificing quality.

When we think about great direct mail results, we tend to think about the list, the message, and the call to action. However, things like the size, shape, and texture of the piece play a key role, too. Let’s look at five considerations for creating standout mail pieces. 1.

You want to keep your most profitable customers, right? Right! According to research by Frederick Reichheld of Bain & Company, increasing customer retention rates by 5% increases profits by 25% to 95%.[1]You can double your profitability just by keeping the customers you already have.

Want to create awesome direct mail? You must always carefully consider the list, the message, and the call to action, but other factors make a highly effective mail piece, too. These include things like the trim size, shape, and texture of the piece. Let's look at five considerations for creating standout mail pieces.

No matter how frequently marketing gurus prophesy the demise of print, and no matter how loudly and publicly they do it, print marketing remains the bedrock of any successful multichannel marketing program. Let’s look at five reasons why print is here to stay.1. It’s just prettier.

When it comes to capturing attention and driving engagement, nothing matches the power of a visual image. However, not all images serve the same purpose. When you understand the different categories of images, you can select the best type to achieve your goals.

Learning from the missteps of others is a valuable opportunity in the marketing world. Direct Marketing News recently delved into the blunders of 13 direct marketers and their subsequent rectifications. Here, we distill five crucial lessons from their experiences...