Explore Our Colorful World

What is drip marketing? It is a powerful form of marketing in which marketers gradually “drip” content out to customers and prospects over time. Drip marketing includes a wide variety of channels, including direct mail, email, newsletters, and social media.

A logo is the most visible graphical representation of a company. It provides an anchor for the visual elements in all of your other marketing materials, and when associated with an excellent product or service, it can carry goodwill and brand awareness. Conversely, if your logo has low brand recognition or a dated look, it’s time to consider a redesign. If you are considering a logo redesign, here are some things to discuss with your designer:What is your unique selling proposition?

Pull out the last mass mailing, annual report or product brochure you received and you likely won’t notice anything that makes you exclaim, “Wow, has printing come a long way!” The pieces are, no doubt, classy, slick and well-produced with beautiful color and clarity. But much of the printing we have seen for years has been superlative, so that is simply what we have come to expect. Read more.

We are pleased to announce that Cardinal Color group has been selected as the recipient of the Williams Lea Vendor Pioneer Award for Service Excellence. The Pioneer Award was designed to recognize a vendor that has strategically aligned with Williams Lea to deliver our core Vision and Values. It is meant to bring recognition and esteem to the quarterly winner.

Itasca, IL – January 10, 2011 - Cardinal ColorGroup is one of the leading 300 printers in North America and in the top 25 in Illinois according to Printing Impressions. The Printing Impressions 400 report provides the industry’s most comprehensive ranking of the leading printing companies in the United States and Canada. Now in its 27th year, the ranking of privately held and employee owned firms is based on annual sales figures provided by the participants.

Itasca, IL – December 29, 2010 – Cardinal ColorGroup, one of the country’s top commercial printers, was named ‘Marsh 2010 Marketing Vendor of the Year’ by their Consumer Division managers. Marsh, the world’s leading insurance broker and risk advisor, provides advice and transactional capabilities to clients in over 100 countries. Accepting the award in recognition of Cardinal’s outstanding partnership and support, Patrick LeBeau, Cardinal ColorGroup president said, “We are thrilled to be recogni...

If you're a designer, chances are you're familiar with the Pantone Color Libraries. These libraries have been included as part of Adobe applications like Photoshop, Illustrator, and InDesign for years. But now, Pantone and Adobe have agreed to part ways, and Adobe is removing many of the standardized pre-loaded color libraries from its Creative Cloud apps. What does this mean for designers?