Explore Our Colorful World

Postal costs are one of the most substantial items in a marketer’s direct mail budget. But even if your budget is tight, don’t compromise this critical customer contact and retention tool. Don't mail less.

Any marketer has access to high-quality printing, but far fewer take the time to invest in high-quality coating. For those that do, the extra time can make the difference between buyers seeing your project as “a nice piece” and a really great, memorable one. Let’s look at three reasons you might want to add a coating before your project goes “live” into the hands of your target audience. 1.

Top brands have key written marketing strategies, but they have visual strategies too. Think about some of today’s most iconic brands—Nike, McDonald’s, Disney. Just one glance and the entire brand—its core messages and key products—rush into your mind.

You want to keep your most profitable customers, right? Right! According to research by Frederick Reichheld of Bain & Company, increasing customer retention rates by 5% increases profits by 25% to 95%.[1]You can double your profitability just by keeping the customers you already have.

Did you know that the weight of the paper you use in your print marketing can impact how well your audience engages with your message? That heavier weight paper creates a more positive image of your brand and increases the likelihood that your information will be shared with friends?These findings come from a study funded by SAPPI North America and conducted by the Eagleman Lab, run by Dr. David Eagleman, well-known neuroscientist and director of the Baylor College of Medicine's Laboratory f...

Color is a critical element of any marketing program. In fact, a new study from Go Inspire Group found that, increased design vibrancy produced an overall revenue increase of 20%.[1]But color isn’t just for images. With a little creativity, you can find great new ways to grab attention and draw your customers’ eyes to places in your printed materials that you want them to look.

Paper is more than a substrate on which to print. It has personality. It can be warm or cool.

As marketers, we know that personalizing your print and email communications works. But how well? Metrics from personalized campaigns range from single digits to nearly 100%.

You may have heard a new term circulating around the marketingverse, “omnichannel,” and wondered how it differs from a more familiar term, “multichannel.” What is the difference between the two and why does it matter? Multichannel is just that — multiple channels used in the same marketing campaign. Commonly, companies will try to “break through” the marketing clutter by using different delivery channels, such as direct mail, email, and mobile marketing, ...

What is the difference between a great personalized print campaign and a flop? Adhering to best practices.Knowing today’s best practices can make the difference between a good campaign and a great one. Let’s look at five best practices for 1:1 (personalized) print marketing that you should be using in all of your campaigns.1.Stay focused.Know — really know — your target audience and the goals you are trying to achieve.

It’s here! Pantone’s Color of the Year for 2019. It’s Living Coral, Pantone 16-1546.

When it comes to increasing response and conversion rates, personalized communications are a powerful tool. However, don’t think that all personalization is equal. It isn’t.

It’s well known that it’s much less expensive to retain a current customer than to acquire a new one. Plus, loyal customers tend to buy more each time than those who engage infrequently. Here are five key ways to deepen customer loyalty and keep your customers coming back. 1.

Are you familiar with value engineering? It’s a fancy way of saying that you are scrutinizing every aspect of a project, whether a building renovation or a print campaign and making sure that you are maximizing the value of every dollar. Sometimes less expensive options can get the job done without sacrificing quality.