Explore Our Colorful World

If your company has high levels of customer satisfaction, they are likely to remain loyal, right? Wrong. In a customer satisfaction study of 10 major industries, an average of 72% of respondents indicated that they were highly satisfied with the products or services received. Yet 88% of the customers surveyed said that they were willing to switch providers for any reason!Many of your competitors likely offer a quality product and service with prices and delivery standards that are similar t...

What is a sales funnel? How do you draw someone into it using direct mail? The sales funnel is the journey prospects take from first becoming aware of a product to purchasing. For businesses, using the word "funnel" can help visualize attracting, nurturing, and ultimately converting leads into paying customers.

Did you know that the weight of the paper you use in your print marketing can impact how well your audience engages with your message? That heavier weight paper creates a more positive image of your brand and increases the likelihood that your information will be shared with friends?These findings come from a study funded by SAPPI North America and conducted by the Eagleman Lab, run by Dr. David Eagleman, well-known neuroscientist and director of the Baylor College of Medicine's Laboratory f...

Paper is more than a substrate on which to print. It has personality. It can be warm or cool.

Communicating with customers using formats they love makes them more likely to pay attention. When it comes to marketing materials, that means sending more print.Over the years, there have been dozens of studies on the impact of print on human comprehension and learning. Information read in print is embedded more deeply in the brain, is more easily recalled, and is recalled more accurately. But buyers don't love print simply because they remember things better. They love it because it makes them feel good.

Like a great salesperson, marketing copy must move your audience to action. This is the case regardless of channel—direct mail, email, in-store or exterior signage, or social media. Not a writer?That’s okay! These simple tricks can get you started. Let’s take a look at five copywriting principles that will get your audience’s attention and motivate them to act...

Combine direct mail with email is a great way to increase response rates. Here are three ways to manage the timing to turbocharge your results.1. Use email to follow-up to nudge response. Email makes a great reminder for your direct mail pieces.

Itasca, IL – December 29, 2010 – Cardinal ColorGroup, one of the country’s top commercial printers, was named ‘Marsh 2010 Marketing Vendor of the Year’ by their Consumer Division managers. Marsh, the world’s leading insurance broker and risk advisor, provides advice and transactional capabilities to clients in over 100 countries. Accepting the award in recognition of Cardinal’s outstanding partnership and support, Patrick LeBeau, Cardinal ColorGroup president said, “We are thrilled to be recogni...

Itasca, IL – January 10, 2011 - Cardinal ColorGroup is one of the leading 300 printers in North America and in the top 25 in Illinois according to Printing Impressions. The Printing Impressions 400 report provides the industry’s most comprehensive ranking of the leading printing companies in the United States and Canada. Now in its 27th year, the ranking of privately held and employee owned firms is based on annual sales figures provided by the participants.

Want to drive more social media engagement? Use print! It sounds counterintuitive, but time after time, both the data and anecdotal evidence tell us it’s true.

Color is a critical element of any marketing program. In fact, a new study from Go Inspire Group found that, increased design vibrancy produced an overall revenue increase of 20%.[1]But color isn’t just for images. With a little creativity, you can find great new ways to grab attention and draw your customers’ eyes to places in your printed materials that you want them to look.

What is the difference between a great personalized print campaign and a flop? Adhering to best practices.Knowing today’s best practices can make the difference between a good campaign and a great one. Let’s look at five best practices for 1:1 (personalized) print marketing that you should be using in all of your campaigns.1.Stay focused.Know — really know — your target audience and the goals you are trying to achieve.

When it comes to using color, many people tend to think exclusively in terms of images. However, marketers increasingly recognize the value of color in text and other messaging areas. For instance, color can highlight phone numbers, payment information, discounts, and critical points in marketing materials that make them more impactful and actionable. Let’s look at five practical ways to add color to your text and messaging areas to improve your marketing.