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Marketers have long debated whether print or digital connects better with audiences. Neuroscience is starting to settle that argument, at least when it comes to how deeply people absorb and retain what they read.

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When you spec a paper with 40% recycled content, do you know what type of recycled paper is actually in it? That 40% might be split between post-consumer waste and pre-consumer waste. What’s the difference? Is one better than another?

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Here's what most people get wrong about designing print materials: they think the words are doing all the heavy lifting. They're not. The font is carrying some of the lift, too.

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Wide-format printing is booming. It's not just because bigger is flashier. There are some genuinely smart reasons why more businesses are investing in it.

There's a common assumption floating around marketing circles that print is on its way out. Why bother with a postcard when you can send an email in seconds? It's a fair question, but the numbers tell a very different story. Direct mail isn't just surviving in the digital age; it's actively pushing people online and turning browsers into buyers.

Just as homes accumulate clutter requiring periodic purging and updating, marketing libraries need decluttering and refreshing, too.

When it comes to capturing attention and driving engagement, nothing matches the power of a visual image. However, not all images serve the same purpose. When you understand the different categories of images, you can select the best type to achieve your goals.

Fundraisers know how important data is to direct mail success. Demographics like age,household income, and history can all help craft a more effective message. But are there other data points you might be overlooking? Here are a few nuggets that remind us that impactful data can be hiding in the most unexpected places.

What is the difference between sales and marketing? Marketing encompasses the strategies used to attract, engage, and nurture potential customers before they are ready to buy. Sales is converting leads into customers through personalized interactions and closing deals.

Like a great salesperson, marketing copy must move your audience to action. This is the case regardless of channel—direct mail, email, in-store or exterior signage, or social media. Not a writer?That’s okay! These simple tricks can get you started. Let’s take a look at five copywriting principles that will get your audience’s attention and motivate them to act...

What is a sales funnel? How do you draw someone into it using direct mail? The sales funnel is the journey prospects take from first becoming aware of a product to purchasing. For businesses, using the word "funnel" can help visualize attracting, nurturing, and ultimately converting leads into paying customers.

When sitting down to design a printed piece, details matter. Some things make your piece look like you're just starting. That's why it's crucial to double-check the little things to ensure that your piece looks its best.

Want to attract more customers based on geography? Want to reach a broad audience without spending money on television or radio advertising? Consider outdoor signage.

Choosing the right paper can enhance the look and feel of your projects. Interested in diving deeper into how your paper choices can elevate your work? Let’s chat!