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More than any other factor, a donor's relationship with the organization determines their likelihood of donating. Print and emailed surveys can go a long way toward achieving this goal. What are the keys to sending effective donor surveys?

Want to attract more customers based on geography? Want to reach a broad audience without spending money on television or radio advertising? Consider outdoor signage.

When it comes to increasing response and conversion rates, personalized communications are a powerful tool. However, don’t think that all personalization is equal. It isn’t.

Let’s face it: Most marketing budgets are tight. Where should you prioritize your direct mail or email marketing dollars when funds are limited? On engaging your existing customers! While attracting new clients is essential for growth and to counteract attrition, your current customers offer the highest return on investment. Here are five key reasons why this is so.

Ever wondered why that beautifully printed holiday direct mail piece or creatively designed email blast didn’t work as well as you’d hoped? Was it the messaging? The list? The headline or subject line? Maybe it wasn’t any of these, or you’re just starting too late.

Let’s face it. When it comes to profitability, some customers are worth more than others. That’s why, before deploying any marketing plan, you need to know who your most profitable customers are.Understanding Customer Lifetime Value (CLV), or how much a customer is worth over time, is a critical part of the equation.

Want to know what’s new and cool in Adobe Creative Cloud 2022? Who better to ask than a Certified Adobe Design Master and Instructor? Writing in Yes! I’m a Designer; Martin Perhiniak, once voted one of the top 10 Adobe instructors globally, shares his favorite features of Adobe’s latest update.

We are pleased to announce that Cardinal Color group has been selected as the recipient of the Williams Lea Vendor Pioneer Award for Service Excellence. The Pioneer Award was designed to recognize a vendor that has strategically aligned with Williams Lea to deliver our core Vision and Values. It is meant to bring recognition and esteem to the quarterly winner.

You may have heard a new term circulating around the marketingverse, “omnichannel,” and wondered how it differs from a more familiar term, “multichannel.” What is the difference between the two and why does it matter?Multichannel is just that — multiple channels used in the same marketing campaign. Commonly, companies will try to “break through” the marketing clutter by using different delivery channels, such as direct mail, email, and mobile marketing, ...

Print advertising remains a powerful tool for reaching and engaging with audiences. To create effective print advertisements that resonate with your audience, it's helpful to follow a strategic approach.

What does an award-winning marketing campaign look like? Sometimes it’s stunning imagery. Other times, it’s the application of a specific technique. Most often, however, it’s not one thing or the other. It’s how the company understands its audience and creates innovative, captivating content that is specific to that audience in a truly memorable way. Let’s look at four components of such campaigns.