Explore Our Colorful World

If you're a designer, chances are you're familiar with the Pantone Color Libraries. These libraries have been included as part of Adobe applications like Photoshop, Illustrator, and InDesign for years. But now, Pantone and Adobe have agreed to part ways, and Adobe is removing many of the standardized pre-loaded color libraries from its Creative Cloud apps. What does this mean for designers?

According to a recent survey, 73% of marketers see difficult or uncertain economic times as an opportunity to grow their businesses. Why? During times of uncertainty, competitors pull back on their marketing. This creates a vacuum that you can exploit. When competitors show weakness, you show strength. When competitors are silent, get in their customers’ ears! This can have huge payoffs in the immediate term and down the road.

Do you treat your customer acquisition and customer retention mailings the same? If so, you should reconsider. The two groups are quite different and should be marketed differently. Let’s take a closer look.

Did you know that direct mail recipients purchase 28% more items and spend 28% more than non-direct mail recipients?1This is excellent news for marketers. But with increasing pressure on marketing budgets, you still want to make every direct mail dollar count. Here are three overlooked ways to boost your mailing results and maximize your investment.1.

Direct mail marketing remains a powerful tool in the marketer’s arsenal, boasting high engagement rates and a tangible connection with consumers. However, the effectiveness of direct mail campaigns largely depends on the quality of your mailing list. A stale or outdated list can lead to wasted resources, low response rates, and missed opportunities. Let’s look at how you can freshen up your direct mail list and keep it generating the best results for you.

Introducing the newest member of the Cardinal family!Our New Accurio C12000 Digital Press!

While print and social media may compete for your marketing dollars, they don’t have to compete for your customers. In fact, using them together can make your marketing more effective. Let’s look at five ways print and social media can work together.1.

When was the last time your print marketing strategy was freshened up? When was the last time you looked at your creative approach, value proposition, and media mix with fresh eyes? If it’s been a while, maybe now is the time.

How do you shift potential buyers who have never heard of your product to customers eager to make a purchase? After all, nobody wakes up one day and decides, "I think I'll go out and buy a brand-new product I've never heard of." The journey involves a series of steps, from awareness to final sale. Providing relevant content at the right time can guide shoppers along.

Fundraisers know how important data is to direct mail success. Demographics like age,household income, and history can all help craft a more effective message. But are there other data points you might be overlooking? Here are a few nuggets that remind us that impactful data can be hiding in the most unexpected places.

Are you creating a brochure? Postcard? Sales letter? When you use heavier-weight paper, it gets more attention. That attention translates into a more positive perception of your brand and, according to a study from SAPPI North America, increases the likelihood that your information will be shared with friends.

Consumers love to hear how they can get the most out of their money. It’s a great marketing tactic, and it’s no different when it comes to your marketing budget. Here are a few ways get the most bang for your buck. 1.

After the dip in in-person trade show attendance following the pandemic, trade shows are experiencing a resurgence. In fact, according to event management company CVENT, spring in-person attendance at its events was 34% higher in 2023 than the previous year. Here are three “out of the box” ideas for promoting attendance at your next trade show booth or live event.

When we consider personalized print marketing, we consider the name, address, gender, household income, and other simple variables. But is that enough to create highly targeted, relevant campaigns? There are times when you want a richer data set. Before purchasing third-party data, however, take a deeper look in-house. You may have more data than you think.

Pull out the last mass mailing, annual report or product brochure you received and you likely won’t notice anything that makes you exclaim, “Wow, has printing come a long way!” The pieces are, no doubt, classy, slick and well-produced with beautiful color and clarity. But much of the printing we have seen for years has been superlative, so that is simply what we have come to expect. Read more.