Explore Our Colorful World

Communicating with customers using formats they love makes them more likely to pay attention. When it comes to marketing materials, that means sending more print.Over the years, there have been dozens of studies on the impact of print on human comprehension and learning. Information read in print is embedded more deeply in the brain, is more easily recalled, and is recalled more accurately. But buyers don't love print simply because they remember things better. They love it because it makes them feel good.

According to a recent survey, 73% of marketers see difficult or uncertain economic times as an opportunity to grow their businesses. Why? During times of uncertainty, competitors pull back on their marketing. This creates a vacuum that you can exploit. When competitors show weakness, you show strength. When competitors are silent, get in their customers’ ears! This can have huge payoffs in the immediate term and down the road.

What does an award-winning marketing campaign look like? Sometimes it’s stunning imagery. Other times, it’s the application of a specific technique. Most often, however, it’s not one thing or the other. It’s how the company understands its audience and creates innovative, captivating content that is specific to that audience in a truly memorable way. Let’s look at four components of such campaigns.

In marketing, a well-designed logo or website can differentiate between a successful campaign and one that falls flat. But what makes for good design? Often, it's simplicity. The most straightforward designs can be the most effective. Here's a look at how simplicity can generate trust and credibility.

As a brick-and-mortar location, you know how important it is to engage your customers in every way possible. Even if you are already sending direct mail, blasting emails, and advertising on social media, there may be a channel you have overlooked—your location. Your store, office, or café can be the perfect place to advertise and grab attention using wide-format graphics. Let's look at just a few ways wide-format graphics can be used to market and differentiate your business.

Ever wondered why that beautifully printed holiday direct mail piece or creatively designed email blast didn’t work as well as you’d hoped? Was it the messaging? The list? The headline or subject line? Maybe it wasn’t any of these, or you’re just starting too late.

What is your best strategy for managing your marketing budget in times of economic uncertainty? Is it to put your mailings on hold until things get better, or is it to get creative and take advantage of existing opportunities?

Who are your best customers? They are the ones you already have. Your existing customers know and value their relationship with your company, so one of the best uses of your marketing budget is to cross-sell products to them. Cross-selling, or selling a different product or service to the same customer, can be highly profitable because it deepens the customer relationship and gives you a host of additional products to upsell the customer over time.

Want to know what’s new and cool in Adobe Creative Cloud 2022? Who better to ask than a Certified Adobe Design Master and Instructor? Writing in Yes! I’m a Designer; Martin Perhiniak, once voted one of the top 10 Adobe instructors globally, shares his favorite features of Adobe’s latest update.

The COVID-19 pandemic reinforced something many of us already knew—how much we love direct mail. As the world locked down and people spent more time at home, we felt how much we looked forward to what came in the mailbox in a fresh, more personal way. We already loved print. The pandemic just made us appreciate it more.

Personalization is everywhere. From grocery store receipts to Amazon recommendations to direct mail pieces that arrive in the mailbox, companies are personalizing their communications to address their customers' individual needs and habits. But is it vital? If you've got a great product, isn't that enough?